A one-night event, built to sell itself
Jeonju Pub Crawl
Jeonju Pub Crawl is a community bar-hopping event bringing together locals, expats, and travellers for a single night across four of the city's best-loved venues. The project focused on building a fast, high-energy event landing page that could carry the whole night — sign-ups, venue details, and logistics — in one place, designed for an international audience checking their phones on the way out the door.
Client
Jeonju Global Network
Link to Website
Industry
Events / Community
Design Tool
Figma
No-Code Dev Tool
Framer
Event promotion had always lived across KakaoTalk open chats and Instagram posts, which move fast and bury information just as fast. Anyone who joined late, or who wanted to check a detail two days before the event, had to scroll back through a feed or ask a question that had already been answered a dozen times. Sign-ups were handled separately again, adding another step between interest and commitment. The audience made this harder. Attendees come from more than twenty-five countries, arrive with different levels of Korean, and use different map apps depending on where they're from. There was no single link that could be shared once and answer everything.
The page had to do a lot of work in a short window. It needed to convert a casual visitor into a sign-up in one scroll, communicate the format clearly enough to stop repeat questions, and give each of the four venues enough presence to feel like a destination rather than a line item on a schedule. All of it had to look right on a phone first, since that's where nearly every visit would come from — often on the night itself, often outside a bar. There was also a practical constraint worth designing around: this event runs again. Rebuilding the page from scratch each time was not an option, so the structure needed to accommodate a new date, a new lineup of venues, and a new participant count without a redesign.
The site was built in Framer with a dark, high-contrast nightlife aesthetic — condensed display type, an orange accent, and full-bleed photography from previous crawls doing the persuasion that copy alone can't. Venues were built as a CMS collection, each with its own photo set, address, description, and direct links to Instagram, Naver Map, and Kakao Map, so both Korean and international attendees could navigate with the app they actually use. Swapping the lineup for the next edition means editing CMS entries, not pages. A three-step "How It Works" section handles the logistics that generate the most questions — where to meet, how 120 crawlers split into three teams, and where everyone reunites to close the night. The sign-up call to action repeats at natural decision points rather than appearing once, and the footer carries anchor navigation so anyone arriving mid-page can jump to what they came for.
