A simple product website introducing an emotion-tracking app
Riley Haru
Riley Haru is an emotion-tracking app designed to help users better understand their emotional patterns through simple, daily interactions. The project focused on creating a clear, lightweight website that explains the app’s purpose, core features, and value without overwhelming users. The site acts as an accessible introduction to the product, guiding users through what Riley Haru is, how it works, and why it matters.
Client
Riley Haru
Link to Website
Date
Jan 2025
Industry
Wellness / Mental Health Technology
Design Tool
Figma
No-Code Dev Tool
Imweb
Riley Haru needed a website that could clearly communicate the app’s functionality and value to new users. Because the product centers around emotional awareness, the messaging and design needed to feel calm, approachable, and easy to understand. The challenge was to explain the app’s features without technical complexity, while maintaining a tone that felt supportive rather than clinical.
The website needed to walk users through the app’s core features step by step, while remaining visually light and emotionally neutral. Overloading users with information or overly dense explanations would risk disengagement, especially given the app’s mental wellness focus. Design decisions needed to prioritize readability, flow, and emotional comfort.
I designed the website with a simple structure that highlights the app’s core features and user flow. Content is broken down into small, digestible sections, helping users quickly understand how Riley Haru works and what they can expect from using it. The site was built using a modern no-code platform, allowing for fast iteration and easy updates as the product evolves.
